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in this issue
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Dear
Reader,
Television Home shopping in France can be extremely
lucrative, however the gateway to reaching the French
consumer is tough and demanding. We call it the "terms
and conditions from hell." It is a waste of a marketer's
time to wade through all of the in-country rules and
regulations, cultural dos and don'ts, etc. when
penetrating the overseas markets. You could spend
more than one lifetime trying to figure it all out and
getting it right. This is why we work with overseas in-
country marketers to sell your products as only they
know how.
This newsletter will give you a very clear picture as to
why it is a necessity to go through a group such as
Global Marketing, Inc. to broker your products overseas-
the gateway is available, but be sure you choose the
right partner to walk through it with.......
Fine Points of Individual Packing
Products must be packed in individual, plain, corrugated
cartons which conform to mail order standards (French
standards) to "ensure the merchandise is transported
to the end consumer in a perfect state." The Home
Shopping product code will be the ONLY identification
on the carton.
The cardboard shall be double-walled and recyclable.
The color shall be white for cosmetic products and
brown for all others. Minimum dimensions allowing
attachment of invoice envelope for address details shall
be 26cm x 19cm. Further the special instructions to be
written on carton will be: Fragile, Top/Bottom,
Inflammable, Toxic, Corrosive depending on contents.
Where the supplier doesn't have the facilities to provide
such packing, this will be provided by French Home
Shopping and this expense will be invoiced to the
supplier (you-the marketer) at cost. The supplier will
provide instructions for the product in 4 languages
(French, Dutch, German, and English).
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Responsibilities for Delay and Financial Penalties |
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Your product must get to the French Home Shopping
warehouses and processed on time! If there are any
delays (48 hours) the company will provide express
delivery to it's customers and bill you. Also, after 1
working day you will be charged a penalty of 10 Euros
per article non-delivered on time. After 5 days they
apply a further penalty which is more expensive and
costly.
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Product Quality and Expectations |
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You must supply the Home Shopping company with a
valid CE, GS, and TUV Certification. If you don't know
what these are, your overseas broker will provide all
the information you need to ascertain what is
appropriate for your requirements. The Company
reserves the right to submit your products and
instructions to French Legal Counsel, and all fees will be
invoiced to you the marketer.
Your product could be dropped immediately if the law or
standards governing such products change, or if there
is an incident which would compromise your product.
Naturally French Home Shopping is completely held
harmless from any and all occurrences such as these.
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Payment, Refunds, and Ongoing Orders |
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The price of any product is considered FOB at an
approved French Home Shopping Warehouse. You are
paid 90 days from receipt of invoice. The payment is for
at least 80% of the total due, and the other 20% is
held for refunds, returns, goods not purchased, or the
consumer doesn't accept shipment. If any of the 20%
withheld is left, that amount will be sent to you in 15
days-once notification is sent to you (the supplier).
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Exclusivity and Right Timing |
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The marketer (you) will be required to grant a 6 months
exclusivity from all shopping programs as of the date of
signature of the contract. Should your products go into
large French scale distribution you are required to grant
a 20% discount which is passed onto the end-user
French consumer. Finally, the law governing the
contract with French Home Shopping is French Law,
and all matters to resolve will be held in the Paris
Courts.
Short of vacationing in Paris while your attend your
hearing to resolve a dispute with the French Home
Shopping Network-there are Huge dividends to be
realized in the French market. However it is important
to note the timing of WHEN to approach this home
shopping network in your overall international sales
venture.
There are twelve home shopping networks worldwide,
and WHEN you go on French Home Shopping will be a
CRUCIAL decision. The costs and sweat equity you
have to invest will be a mutual decision to make with
your international broker such as a Global Source
Marketing, Inc.. Caveat Emptor!
More on this topic »
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