Happy Post-Memorial Day! Here is a wish that it was a good time for you and those you spent it with. Memorial Day is a time to remember, and since we are remembering it is a good time to think about your business and what is the purpose or mission of your business. Why are you here, at least five (probably more) days a week? What are you trying to accomplish? Who are you trying to accomplish it for? Where are you headed? It is good to remember these things, evaluate them, and refine the business direction of your life.

You have a larger purpose for being in business than simply making money. One basic purpose is to understand what you can do to help solve the problems of others, maximize the options, and find ways to do it. Unless you understand your larger purpose, you can't begin to take advantage of your potential. This purpose is expressed in your USP or universal sales proposition.

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What is the USP?

Your USP will make you stand-out from a crowded marketplace.Your business must offer clients and prospects a UNIQUE and DISTINCTIVE benefit or advantage beyond that of your competitors. Is that what your USP does? Is your business based on your USP, are you what you say you are? Don't hurry, remember what you do, and think about what your competitors do or don't do-how can you do it better? Your entire marketing and operational success should be based upon your USP.

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How do you pick a USP? Is the purpose of your business in line with your goals and where you need to go? These are All-important considerations, and surprisingly business people can be too busy to answer- much less implement!

Need help formulating and thinking about your USP? Contact me.

Caswell Forrest
Klondike Marketing, Inc.