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Dear Reader,
In this new emerging world, which should rise to
dominance around 2005, there are three important
questions businesses should ask: Where will people find
work? Where will people spend their disposable income?
What will be the modus operandi or M.O.?
The focus of this change will be a heightened concern
for personal well-being and an impermanent fast-
moving, short lived mobility of ALL relationships and
ways of organizing.
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| Where Will People Find Work |
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The old relationship between employer and employee
will be changed. The new relationship will be based on
pragmatism rather than loyalty. Organizations will look
to temporary alliances rather than internal growth.
Companies will also look to establish closer and longer-
lasting relationships with suppliers on the grounds this
will enable them to control all costs and maintain
quality. Companies will move to entrepreneurial and
people-centered relationships.
The more nimble companies, individuals and
associations will survive and thrive. New networks will
spring up, and they will be flexible, responsive and
highly Emotile.
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| How Will People Spend Their Disposable Income |
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Businesses involved in both personal well-being and
fast-moving technologies will thrive. Information,
education, and entertainment will underlie all other
businesses. Direct Selling is the precusor to this vision
of the near future because it uses all three elements to
drive demand and sell products.
The direct marketer has learned how to integrate
selling, informing, and educating into one effective
venture, whether it be on the web, television, radio,
and any other form of electronic presentation.
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| What Will Be The Modus Operandi M.O. |
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Electronic technologies have burst inventiveness and
creativity constraints. Connectedness will be expected,
the fast will consume the slow, continual innovation,
outsourcing will produce virtual companies, just to
name a few emerging ways of doing things.
Direct selling will be on the forefront of this evolution
because today it is an international business, it can
drive a product or service into the marketplace faster
than any other method of sales and distribution, and its
business infrastructure is the sum of many different
independant vendors associating on a project-by-
project basis. And the whole process is based on Show-
Biz!
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| Business Gives Its Regards To Broadway! |
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Special Effects for Hollywood were adopted by Ford
Motor Company for the liquid molding of auto parts. The
merging of publishing, computing, telecommunications,
schooling, newscasting, movie-making, gaming,
televising, medical diagnosing, industrial prototyping,
database warehousing and many more industries into a
conglomerate-based multi-media superstructure is
beginning to take shape.
If ever there was a time in history where so many bits
of knowledge and information can be processed to
create new forms-this is it.
The growth of Hollywood is fueled more by the need to
use it as a medium of presentation and knowledge than
simply watching movies and getting a good laugh or cry.
The Emotive Age will be especially friendly to the use of
electronic media as a way to present, demonstrate,
educate, and sell goods and services. This has been
the backbone of direct selling on TV and radio, however
the near-future holds even more promise for this
relatively new-founded industry. Not only can products
and services be sold, but the demand for these things
can be created through the intelligent use of
entertainment, education, and information. Direct
Response and the use of electronic media is fast-
becoming the first step in any successful selling
process.
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