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Dear Reader,
Running your commerical on TV and/or the radio is a
loudspeaking signal which will advertise your webmercial and
certainly drive customers to that site. However, if you are
going to utilize the full power of advertising then it only
makes sense that you have a dominant postion on the Cyber-search
engines as well. Tri Com Technologies has clearly and simply
laid out how you can achieve this step-by-step procedure.
| in
this issue |
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| Content:Who
Are You and What are You About? |
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CONTENT="Tricom
Technologies offers web site design, web site hosting
and web site marketing all at affordable prices. Check
us out Today !!!">
Issue
64: Websites and Media Roll-outs »
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| Keywords:
Dive Into The Mind of Your Customer! |
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The
best way to understand what keywords are is very simple.
Think of what your customer would type into a search
engine to find your web page. In the example above 'web
design' is listed as a keyword, this means TriCom would
like to appear in the search listings when someone types
in 'web design'. TriCom is a web design firm so that
makes perfect sense. There are several tools available
to help create your keyword list, your designer will
show you how to use these or do it for you. The keyword
lists generated will likely be too long so you will get
to pick and choose the best keywords from your list,
your designer should help with this as well. You should
have no more than 50 keywords, around 20-25 is best. |
| Description:
The ALL-Important Headline |
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The
'description' tag is just like it sounds, this is your
chance to sell your company. When a search engine shows
results for a particular search, you see two things the
information in the 'description' and 'title' tag. You
want to explain clearly and briefly what your company
does and why the visitor should click on your link
instead of one of the others on that results page. The
'description' and 'title' tag should be checked and
re-checked before you submit them to the search engines.
Once they are in the engine's database they are more or
less written in stone. Anything can be fixed but the
time and cost associated with this is usually not worth
it, so please take note of this warning. |
| Title:
Your Chance to Grab That Sale |
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The
'title' tag is another easy, but important one. In the
'title' tag you want to include a keyword or two if
possible and your company name. The 'title' tag should
be under 64 characters long. Remember this is one of the
two things a potential visitor will get to read when
deciding which site to visit from the list of results.
Once all these tags are in place and your website is
ready, it is time to submit to the search engines. There
are three types of search engines we will cover in the
next issue: Free submission based Engines- Pay
submission based Engines and Pay-per-Click Engines.
About
Klondike Marketing »
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| The
Magical META TAGS |
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| Meta
tags are used by your designer to explain the contents
of your web page to the search engines. Meta tags and
their contents are not visible on your web page, but
adding meta tags to your web pages allows you to
explicitly assign title, keywords, and descriptions to
your web pages. Many search engines use these tags to
index and rank your web site. Adding meta tags to your
web pages can significantly improve the ranking of your
web page on search engines.
Find
out About TriCom Technologies
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