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Dear Reader,
The newest, biggest, most mysterious, most misunderstood and most
promising marketing opportunity in history is the one offered by the
advent of the internet. Every day, online marketing gets bigger, better,
and more helpful both for marketers and for consumers. The relationship
between DRTV and your website is a precious one, because advertising on
TV can be the direct path to your website as well as an advertisement
when you are high on the search engines lists.
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It All Happens Online. |
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Slowly but certainly, people are learning that the whole story
exists online -- that all the details they must learn before making
a purchase are ready to be studied online. When infomercials were
the longest electronic presentations in existance, people relied on
this medium as an education tool and were sold. Then the internet
was born and that replaced the 30 minute presentation.
The entire Internet phenomenon is part of human evolution, and
humans learning how to interact in cyberspace is also part of
evolution. You don't have to be reminded that evolution takes place
over a long period of time. The Internet is here and everybody knows
it, but not everybody is online yet, and not everybody online is
ready to make purchases yet. They will. But not quite yet.
Issue 65: Webmercials on the Internet »
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DRTV and the Internet |
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The insight is that you've got to continue marketing with
traditional media, and yes DRTV is considered traditional media.
Even when the Internet has achieved a market penetration comparable
to that of the telephone, you must continue marketing using time-
honored methods. TV revolutionized the marketing scene, but most of
the big TV advertisers also market their offerings in places other
than the tube. TV is part of their marketing mix, but not the entire
potion.
Issue 64: Websites and Media Roll-outs »
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The world is learning to buy things in a new way and that way is
online |
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When marketing with the traditional media, you're going to have to
devote time and space to heralding your website because many people
will want to know where they can get more information. Your website
is where. No media offers you the comprehensiveness of the web.
That's why you need it to flesh out your marketing. The world is
learning to buy things in a new way and that way is online. But the
learning process is still in process.
Issue 67: Finding Your Webmercial in the Vast Cyber Wasteland »
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Still, Three Facts Must be Understood by All Who Would Hope to
Become Online Successes |
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Online marketing will only work if you understand marketing.
Online marketing means a lot more than having a website.
Online marketing is only one percent of all marketing.
Remember that there are at least 100 marketing weapons, and that
online marketing is only one of them. In most cases, you can't
market online ONLY-with any expectation of success. The entire media
world is becoming fragmented. There are regional editions of
magazines, zone editions of newspapers, cable TV stations that reach
local communities, local radio stations, targeted mailing lists.
Where does everything come together?
Find Out About Tricom Technologies |
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