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All Search Engines are not Created Equal.
There are three main types of search engine submissions that we will
discuss. An individual search engine can offer more than one type of
submission service, some offer all three. The three types are: Free
submission based Engines, Pay submission based Engines, and
Pay-per-Click Engines.
Find out more about Tricom Technologies
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Dear Reader,
When you are getting the most out of your DRTV advertising then a
significant part of that value are people viewing your webmercial.
Not only viewing it, but buying product and services off of it! This
is not the time to be lazy however, this is the time to maximize
your advantage and use every device to drive your website to the top
of your consumer's awareness.
Strike while the iron is hot! The power of DRTV and driving sales
to the webmercial enhances the need to utilize search engines for
the best placement of your webmercial. In this issue we look at how
this operates and the different types of approaches.
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Free Submission Based Engines
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 These
engines allow you to submit your website for listing without paying
a fee. In this category there are two sub-categories. The categories
are the same in the 'pay submission based engines', and they are:
Spider/Robot Search Engines and Directories.
Past Issue: Issue 66: Finding Your Webmercial in the Vast Cyber
Wasteland
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Spider/Robot Search Engines
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 The
search crawler or "spider" visits a web page, reads it, and then
follows links to other pages within the site. This is what it means
when someone refers to a site being "spidered" or "crawled." The
spider is programmed to return to the site on a regular basis. The
more frequently the sites are crawled, the more up-to-date the
search results are.
Everything the spider finds goes into the second part of a search
engine, the index. This is where all your hard work on the meta-tags
and site content pays off. The index is like a database that
contains the information the spider found during it's crawl.
Whenever a user enters a keyword or keywords into the search box,
the search engines searches through the index to find the word(s) or
phrase and returns the matching results.
Examples: Google.com, Hotbot.com, Altavista.com.
Issue 67: Putting up a website is like winking in the dark
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Directories.
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 Directories
are created by a person who actually looks at your website and will
then add your website's listing on the search page, as opposed to a
'robot' or 'spider' that does this automatically. A short
description and the url or domain name of your website is submitted
to the search engine owners. If approved, the search owners then
assigns your website to an appropriate category or categories within
the large search website.
Directories often provide much more targeted results than search
engines. A search for the directory site looks for matches only
within the descriptions submitted -- not information found on your
web pages. To update your web sites description, you typically
submit an online update to the search engine's webmaster.
Examples: Yahoo.com, Dmoz.org, Lycos.com.
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Submitting
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 When
submitting to the robot engines, the most effective way is to have
your designer use automated software. Each search engine has
different rules on how often you can submit and other submission
guidelines. The software allows this to be set-up once and then run
automatically at the correct intervals, and will also show your
progress from submission to submission so you can track your results
and make changes as necessary. This is the best way to achieve the
high rankings on this type of engine.
When submitting to the directory engines you will also want your
designer to do this, but make sure they do this one manually. A good
designer will know exactly what to include and how to submit your
site. This can be very time consuming, and one mistake can cost you
your listing.
These engines take anywhere from 2 weeks to 4 months to get your
site indexed, so be patient.
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Pay Submission Based Engines
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 These
engines are the same as the free ones listed above, but charge a fee
to list your site. The fees vary from engine to engine, but run
anywhere from $79.00 to $499.00. Some will give you better admin
tools to adjust your listings, but the methods listed above will
hold true to these as well. The big caveat, is that although you are
paying for the submission, most do not guarantee your inclusion.
Make sure your designer has a great track record in this area.
These engines take anywhere from 7 days to 4 weeks to index your
site. You are paying for the chance to be listed, so make sure your
site is 100% ready first.
The next type of engine will bring traffic instantly, but is much
more difficult to set-up. Stay tuned.
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