This is the BUZZ! Cash is KING and the search engines have found a way to put it in their pockets! They are creating an internet UNLIKE the Great Equalizer it use to be! Television and radio use to be masters of the "Per Inquiry" scenario, however today they are hard pressed to even offer that alternative. Now it is "cold hard cash" or no airtime.

If you have not heard of pay-per-click advertising that is okay, because I guarantee if you use the Internet to search then you have used it. The premise is very simple, you decide how much a visitor is worth for a particular search phrase and that is what you pay per visitor to your website. You do have to keep the competition in mind so that your website will be within in the top ten, or more importantly the top 3-5. Once you figure out some of the search terms you would like to come up under, the fun part starts.

To keep the discussion simple I will focus on one main search engine, Overture.com they are the big daddy of them all in this arena. They also have an amazing amount of online help to get you going. If you are in the top three search results for a particular search term, you will show up on more partner search engines. If you are under the top 10, you are out of luck showing up anywhere but Overture.com. The truth is they have changed their business to feeding results to other engines, so we make sure that our clients are in the top 3 or at least top 5 results. If they cannot make that rank, we will not use that search term. Here is a partial list of the engines that use Overture's results:MSN, ALTA VISTA, YAHOO, LYCOS, and INFOSPACE.