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KLONDIKE MARKETING, INC. . Your Electronic Goldmine-Igniting Worldwide Sales |
THE POWER OF DIRECT SALES Why is direct marketing our choice? Why do we utilize this method over all
others to launch a project? What is it's appeal, it's power?Like the hands in the drawing-direct marketing enables its user to control their marketing and sales destiny. Write their own ticket so to speak. Why? Because selling your product direct to your customers, gives you a connection to the very people who support your business, your success. There is no one between you and your customer. You control the communications, the sales, the customer service, future offers, flow of money, every aspect that makes up your relationship with your customer. The rise or fall of your business will depend upon how you manage that relationship. Will you nuture it or will you exploit it? Will you make it a life-long or long-term relationship, or "will you bite the hand that feeds you"? Its all within your control, and it all depends on your intentions, marketing savvy, and intelligent management of resources. Establishing a successful direct marketing project will also be your calling card to all other avenues of sales and distribution. When you can show thousands of direct sales accumulating every week to distributors who may carry your products, will this open those doors?  Resoundly, YES! Getting your products on the retail shelves will be the goal
of the store buyer, rather than you trying to convince stores to carry your products. International marketing companies will want to showcase your
products overseas, because your success is a proven winner in the USA. The numbers and sales prove it, and every distributor will want your product.Additionally, it is a long established fact that for every sale you make directly through TV, radio or print there are 8 sales ready to happen at retail. Through the ongoing exposure of your product selling directly, you literally create a demand at retail, and the stores are eager to meet that demand. Since you are tracking and monitoring the success of your advertisements on a daily basis, you can market test what drives sales or "what works and what doesn't". The numbers tell the story, your sales will give you the clues to improve your marketing and sales performance. Constant testing, tracking, improvements, and retesting will lead you to greater and greater levels of success. This not only happens with getting new customers, but also selling to those customers over and over again, and improving your business relationships with that customer. What other form of advertising either pays for itself immediately or even makes money? In the eighties and nineties when infomercials and direct response spots were more rare and media costs were less, a successful campaign coud generate millions in profits. Still that potential exists, however today our expectations have been modified. We want to see profits because this will give life to the advertising value of airing your commercials. "The more you tell the more you sell"-especially in retail.  Finally, if your direct response ads are generating profits and you can successfully "roll-out" your commercials in a variety of media outlets (TV,
radio, internet, print), then the exposure or advertising of your offer spreads like a wild-fire. What use to take years can occur in months interms
of establishing a brand, name-recongition of your product not only domestically but internationally. There is
no form of marketing that moves
an unknown to a brand-name as quickly and effectively as this method.Its marketing and sales power are completely underated in the advertising and business world, because decision-makers and advertising people are blind to its real effectiveness. Many of these people believe the world of direct response belongs to gadgets, cheap products, and scams. To a degree this has been perpetuated by get-rich-marketers with little or no regard for their customers-just fast and big money. However, when you can demonstrate a product or service effectively in 30 minutes or two minutes, and convince the viewer to buy-you have an electronic saleperson reaching hundreds of thousands of potential customers every day and sometimes repeating the same demonstration to the same viewer several times! How many times have you walked into a store and received a product demonstration lasting 120 seconds, 30 minutes, or at all? This is the wonderful world of direct selling! |
Our organization is a coherent, cohesive, and collection of direct response
veterans who have worked together and separately on thousands of projects
for the past 18 years. The array of knowledge and experience in this field,
which we possess, cannot be matched by any other competitor simply because
the make-up of any other group is a self-contained organization (employers-employees mix), and is limited to the number of people who work
there, and their backgrounds.
Our clients are independent individuals and/or companies who wish to maintain control of their own marketing process, keep the lion share of
profits made from the sale of their products/services, have funds available
to create products and commercials, and maintain a business infrastructure
that supports the sales of those products/services.