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Seek and Ye Shall Find
The best place to start is to watch the TV channels and go to their
websites. Look around to see if similar products are shown and sold on
the channels. View at different times of day, including overnight. The
websites usually give contact information. Make a call to find out who
buys your product category. In some cases, one buyer buys all DR
products.
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Dear Reader,
Presently we are discussing how to get on the home shopping
networks. This is a crucial time in your campaign, because your DRTV
and/or radio commercial is an initial "hit". The Home Shopping
buyers will pay attention to you first!
Donna Phillips of Illuminare, LLC (626) 793-7871 is our featured
writer on this area of expertise.
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Put Steam Behind Your Success!
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 Once
you know who you need to contact, write a letter of introduction.
Keep it short and to the point. Describe your product, emphasizing
its benefits and the problems it solves. This is a successful DR
product, mention the approximate retail price, and give the present
selling history of your product. Build it up-show them your success!
Enclose other important literature that you feel would help make
the sale (picture, press releases, etc.), but refrain from sending a
sample with this inquiry. Include your contact information, and
indicate that you will follow up with a telephone call. Give the
buyer at least a week before calling. If you have crafted your
letter properly, they will call you!
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Never Say Die
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 Be
persistent!! If you don't get a positive response from one buyer,
try another. Keep in mind that if you sell to one outlet, others may
not want to then put it on their channel. This should only happen in
cases where you are working with one of the big players. There are
several options out there, make you best deal.
If you find resistance, or you do not want to manage this task,
then use a professional. Someone who "knows the ropes" and can pull
strings to make things happen NOW. This is especially important
while your commercials are selling strong in other mediums.
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