Klondike Marketing, Inc.

Issue 81: They Want to Sell It, Now What? )
 Your Electronic Goldmine-Igniting Worldwide Sales February 2004 
in this issue
  • AreYou The One To Sell Your Product?
  • Getting the order
  • Moving Onto Retail

    • Dear Reader,

    Once your product is accepted, they may ask you who you want to 'pitch' your product. Along with the show's host, most products also feature someone that represents the product. That product person can be the inventor; a paid spokes person or a celebrity. If your product was a long-form DR product, you may want to use the same celebrity or spokesperson that you used in your show. This is also a great way to 'remind' the viewer of your product, if they have seen your show before.

    AreYou The One To Sell Your Product?

    If you don't already have a product person, you need to get one. The channel may ask to see a tape of your product person, if they are not familiar with them previously.

    If you decide to appear, in some cases, you can get training from experienced presenters. Training fees vary, so ask your buyer. The best advantage to going on-air with your product is that you are your biggest fan and know more about the product than someone you hire to appear. For some people, it is just too scary, so you have to make the final decision if you appear or bring in someone else to be your expert.

    Issue 79: Nuts and Bolts of Getting on Home Shopping

     

    		 Getting the order
    You've talked to the buyer, decided on your on- air 'expert', now you get the order.

    Before you open the champagne, review the paperwork carefully. Do you have enough product? Can you make the delivery date? Do you completely understand the shipping requirements? If you have any questions, be sure to contact the buying office to clarify. Not understanding the correct procedures will cause you problems and make you appear unprofessional. It could also cost you and cut into your profitability.

     

     

    Issue 78: Millions of Home Shoppers Are Waiting For You! »

     

    		 Moving Onto Retail
    Most initial orders are written as "100% guaranteed". This means that if the product does not sell out in the on-air appearance, they can return any unsold product. You need to decide if you can absorb the size of the order into your inventory if the product does not sell out. If it is too large an amount to take back and sell somewhere else, ask them if the initial order can be reduced. In many cases, they can accommodate your request.

    Once you succeed on Home Shopping, you can next move to Retail. Our thanks again to Donna Phillips of Illuminare, LLC and her contribution to our understanding of how home shopping works. Donna can be reached at 9626) 793-7871.

     

     

    Issue 80: Don't Miss the Boat-When Media Blends Into Marketing »

    Quick Links...

     
  • Issue 79: Nuts and Bolts of Getting on Home Shopping
     
  • Issue 80: Don't Miss the Boat-When Media Blends Into Marketing

    •  
  • Issue 78: Millions of Home Shoppers Are Waiting For You!
     
  • More About Us


    •  

     
         email: cforrest@klondikemarketing.com
         voice: 858-270-1177
         web: http://www.klondikemarketing.com