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Issue1:Immediate Update-Diversification
| Telecommunications Earthquake Rocks Market
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July 2002 |
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Dear Reader,
Whenever we find breaking news or information which
applies to past newsletters and is useful for our
readership, we issue a special update. This "Immediate
Update" is only sent to those readers appropriate to
receive the breaking news. Our weekly newsletter (sent
on Thursdays) is forwarded to the entire subscribership,
these updates will only appear if they are relevant to
your business or interest. Thank you!
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Bracing For The Storm
Like many companies near seismic faults in Silicon
Valley, eBay has emergency plans in case an
earthquake destroys critical Internet connections. The
costly disruption or slowdown of service because of
financially strapped telecommunication providers is the
latest major concern for companies.
"We talk about natural or financial disasters and don't
necessarily distinguish between the two," eBay
spokesman Kevin Pursglove said. "If the service ain't
there, it ain't there. That's the bottom line. It doesn't
matter why or how it happened. We just need
contingency plans to take care of customers." To
prepare for the deluge, eBay beefed up its co-location
facilities, spread out important applications such as e-
mail on different servers, and found backup providers
for Web hosting and other critical jobs.
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Companies Worldwide Are Diversifiying
It isn't the only company to equate telecommunication
providers' crises with unpredictable acts of nature.
Companies around the world are developing co-location
facilities, interviewing backup vendors, bolstering
wireless capabilities, and adding emergency clauses to
business contracts in wake of the accounting troubles
gripping WorldCom.
WorldCom is $32 billion in debt and hovering near
bankruptcy after announcing it had improperly booked
$3.8 billion of operating expenses over the past five
quarters. Experts doubt that WorldCom, the No. 2 U.S.
long-distance carrier, would shut down its network with
a flip of a switch, they are warning customers to
prepare backup plans.
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Be Prepared
Michael Powell, chairman of the Federal
Communications Commission, said this week that the
industry was in a state of "utter crisis" and that he was
bracing for more bad news. Talk of a broader meltdown
has prompted a sense of imminent disaster at
companies that rely on Internet, phone or wireless
connections for revenue and employee productivity.
The prospect of a telecommunications collapse now
ranks as the most likely disaster to assail Corporate
America, and executives have adopted a diverisification
mentality. Small providers are in trouble, but how much
better off are the Sprints, Qwests and AT&Ts? It's not
a matter of switching from one to the other; it's a
matter of protecting yourself from everyone. It is
difficult to predict anything anymore.
Janis L. Gogan, assistant professor of computer
information systems at Bentley College in Waltham,
Mass., said companies must extend existing
contingency plans to incorporate potential
telecommunications troubles. Gogan, who also teaches
e-commerce strategy at Harvard University, said most
Internet-dependent companies bolstered emergency
planning to prepare for the Y2K bug and again after the
Sept. 11 terrorist attacks.
She said it would be unrealistic for e-commerce
companies--particularly cash-strapped dot-coms--to
have 100 percent redundancy to avoid any loss of
service in case of an outage. She recommended that
companies assess how much money would be lost
during an outage--then determine how much they can
afford to leave to chance.
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"Ask yourself, what are the consequences of being
down for one hour, one day, one week?" Gogan
said. "There really aren't many large companies in this
country that would be OK if they were without Internet
access for a week. But if you'd have a dramatic loss of
revenue or productivity if access was down for one
hour, you need a more elaborate plan. "If you don't
already have a contingency plan, you should find one
immediately," Gogan said. "It might help to get creative
in where you look or how you pull it together."
Sincerely,
Caswell Forrest
www.klondikemarketing.com
email: cforrest@klondikemarketing.com
voice: 858-270-1177
web: http://www.klondikemarketing.com
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