Fulfillment Express, Inc. (FEI)
This company is located in Pico Rivera, CA. and is very
close to the Long Beach port of call. FEI has been
managing fulfillment services for over 13 years, and has
built a very strong reputation as a continuity business
managment service. Additionally, FEI has automated
numerous services making it extrememly reponsive not
only to your customers, but to you-the client.
The enclosed article is written by the company's
President, and is based on real-life experiences in
business building and creating wealth for FEI's client
base. The basic maxim is "keep in touch with the
customer and respond to the customer's needs."
Find out more....
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Dear Reader,
This is the classic mis-understanding about fulfilling or
sending products to your clients, "just slap a label on it
and send it!" Isn't that simple? Can't you just send it
right away, and be done with it? Oh, we will handle the
fulfillment, save money, it can't be that involved?
I say if you adopt these attitudes your business will
die! The first order of business is to get the customer.
Your marketing worked, and now you need to get the
product in your customer's hands. Does it really stop
there?
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Do Your Wealth-Building Homework
Do you have plans to sell more product to this
customer? If not, your business is a one-shot wonder,
and its life will be short. Can you afford to gamble
everything on one customer contact, or are there
additional opportunities open to you?
If you have done your homework and have a line of
products or offers you can continue to sell the
customer over time, then this is where fulfillment
becomes your business partner. Fulfillment is your
gateway to building a long-term and extremely
successful business-one that could find you on the
beach-while your fulfillment partner continues selling
thousands of your products month after month, and
year after year.
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Continuity-The Wonder Word
The fulfillment industry buzzword is-CONTINUITY. This
wonderful word is your vein of gold, your personal
goldmine that will run as deep and wide as your abilities
can take you. Your fulfillment partner is the miner-the
person who digs, pans, builds dams, and does whatever
it takes to assure that all of the precious metal is
captured, refined, and turned into capital.
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Keep Your Eye On The Ball
In order to operate and manage a continuity program
you need focus. First, what fulfillment and customer
service systems are in place to make sure your product
is being sent to the right person at the right time to
fulfill the right need? Are your customers happy? What
products do your customers demand? Can you sell them
something new? Are you responding to their requests?
Are you keeping customers, losing them, what is
actually going on with your customer base each month?
Who is mining the store?
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Hold Hands With Your Customer
These and many other questions are answered by your
fulfillment partner through a series of interactions with
your customers. Customer service plays a big role in
developing this relationship. It is your fulfillment partner
who is on your frontlines, and it is this same partner
who provides you with the information you need to
build a strong and extremely lucrative business.
Slapping a label on a shipment is a very tiny part of
managing customer relations, and if that is your focus
be prepared to DIE a quick business death!
Visit Fulfillment Express Inc. »
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