Is it important to you to know who your customers are? The direct marketer has a connection with his customer in terms of product purchased, name, address, zipcode, telephone, email address, and any additional information captured by the marketer. Armed with the address and zipcode you can find out the likelihood of your customer participating in such activities as voting in the last election, owning a stationary bike, barbecuing last year, any domestic trips, uses AT&T long distance, golfer?, go dancing once per month, bought gospel music, and a host of other factors. Along with lifestyle information you can discover income, education, age, size of household, length of residence, race, foreign birth, owner/renter, etc...

Is it important to you to know where your customers and most likely customers live? Targeting potential customers through radio, television, print, outdoor advertisement, any method of reaching your buyer should rely on factual and reliable information. When you identify the neighborhoods where you will find your customers, you can accurately predict where to find your customers in the future throughout the US domestic market and Europe. Give me 2000 addresses and zipcodes, and we can write your GOLDEN MAP leading to the treasure chest of YOUR customers.

Sincerely,

Caswell Forrest
www.klondikemarketing.com

There are two marketing realities that you can capitalize on: 1. The best customers for your products are existing customers or the people who have already used your product, a similiar one, or other people who are like your existing customers 2. In choosing a place to live, people tend to seek out neighborhoods compatible with their lifestyles, where they find others in similiar circumstances with similiar consumer behavior patterns.