Scary Questions No One Asks Or Cares About The Answers To
Most if not all of the people who venture into selling
direct through electronic media seem to get so caught
up in their product and the details of putting together a
business, they ignore the hard questions and answers
that can build their business. I suppose it is human
nature to ignore REALITY, however even if you ignore it
you can't avoid it, especially when the day comes when
your commercial airs on TV, and there are just a few
phone calls and even less sales. Its a terrible and final
kind of feeling, much worse than wasting a few
thousand dollars on research and learning how to target
your customers, and where to target them.
Learn more...
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Dear Reader,
Your customer wants you to learn about his likes and
dislikes, tastes, price considerations, and numerous
other things that relates to his buying decisions.
Afterall, when your customer purchases something from
you it should be the best it can be given the
requirements of your customer, and the product/service
he is demanding of you. No one wants to choose or
make a second rate buying decision, right?
It is in your customer's best interests that you learn
everything you can to assure him that your product is
exactly what he wants, and the quality is in accord
with his expectations. But if you have no relationship
with a future customer, how are you going to
anticipate the needs and wants of the people you want
to sell your products to? How are you going to learn
that they even want your product? And who are these
people anyway, what are their tastes, where do they
live, what are they willing to spend or pay for your
product?
Why Not Seek The Advice Of The Person You Are Selling To?
Isn't it obvious? The persons who you are asking to
open their wallets and buy your products/services,
would give you the best counsel on how to get them to
cooperate and buy! People love to tell you, they
are incredibly smart, shopping-wise and far more so
than
you would ever imagine. You just need to give them a
chance, and there are many ways for you to
accomplish this GOLDEN GOAL. The best and most
effective way to understand your customers is to
create some. Actually get people to buy your products.
See if they will purchase from you, what will they pay,
and for god's sake acquire their address and zipcode
when you do it. It is ten times more valuable to create
customers at a flea market, than to have a meeting
with
a marketing genius in a shiny downtown office. Get
dirty and sell some product!
Check it out now...
In my marketing dream you would acquire the
addresses
and zipcodes of 2000 people who BOUGHT your
products. The magic number is 2000, just like this
century! Remember in the recent past many successful
products that
have sold on TV were first introduced in the fairs, and
finally made their way to television. Not only were
these products understood by their inventors and
presenters, they had tested and tried every
concievable sales approach in the REAL world before
ever going to
electronic media . Today, simply 2000
customers can open a knowledge about and path to
your customers that people had no access too just a
few short years ago, but no one seems to care-Do you?
Sincerely,
Caswell Forrest
www.klondikemarketing.com
email: cforrest@klondikemarketing.com
voice: 858-270-1177
web: http://www.klondikemarketing.com
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