News Flash! If you haven't seen it on the news or heard about it by now, then you will get it here: MGM has signed a deal with the producers of "Girls Gone Wild" to make a movie about: "girl's gone wild."

Additionally, in the world of REALITY television, "Girls Gone Wild" is a logical choice to make the jump from TV to a feature length film. This development opens up new opportunities for DRTV marketers, because the very nature of DR is a powerful way to reduce if not eliminate the tremendous uncertainty Hollywood faces in making feature length films. Does this mean that a chicken rotisserie manufacturer who sells his product on TV can look forward to a Dreamworks feature film starring his favorite chicken accessories? Probably not, but those types of products that lend themselves to entertainment would be likely candidates for merchandising and feature films. The same can hold true for the small screen.

Entertainment products with a proven track record and popular themes that sell could certainly find their way to REALITY TV, and/or a pilot series on one of the networks. Additionally, the process could work in reverse: Now producers of DR create products to sell on TV, but why not producers of TV pilots/programming creating products first and testing the saleability of a concept, idea, or theme through direct response? There is nothing more powerful and sure than a customer who opens his/her wallet, and buys your product-this is the ultimate focus group! Naturally, discrimination is the name of this game. You must have a product that makes sense to sell as a product, it probably will have entertainment as the basis or reason for it's existence, and it should have the ability to be reformatted into a feature film-TV series-or both.