First, I want to tell you something I think you'll find really amazing. What your about to learn may surprise you, but according to a December 2002 survey by Stat Market, search engines only account for 7 percent of global referrals while Internet links accounted for 46 percent and direct navigation/bookmarks accounted for 48 percent.

Internet links include banner advertising and other paid links, affiliates, and link sponsorships. Direct navigation and bookmarks include sites that are typed directly into the address bar of a browser and sites that are book marked in the browser.

Using programs out there that help do the work is like panning for gold with 100 pans at once! We'll talk more about some of these great programs later. Finding a great link partner is like hitting the mother lode! Great link partners will drive lots of targeted traffic to your site every day. These are prospects that you would NEVER have the chance to sell without your link partner's help.

Now imagine if you had 1000 link partners and on average each one of them sent you just 3 prospects per day? That would be over 3,000 good prospects to your site each day! Having 1,000 link partners is something that you can absolutely do by the way. This could be one of your goals, attainable by the end of 2004. If you sell just 1% of these 3000 visitors, you're going to have 30 sales per day! You would be making 30 sales per day and your total cost of those sales would be zero!

Read on...Issue 67: Putting up a website is like winking in the dark »

It took years of studying Internet marketing before these statistics showed: "How Search Engines Operate" in order to understand the true importance of link partners. What finally pushed many marketers to look for a better way was waking up one morning, and discovering they were removed from Google's database, and their traffic plummeted by 40%!

Many had been pushing the web site promotion envelope a little too hard and the Google cops had caught on, and banned them. Needless to say many were not happy! Many vowed never be dependent on a single search engine again.

Each search engine is looking for something different. It's like you're in the Miss America contest and one judge is only looking at your body, one is judging you on your talent, and still another is judging you on how well the other contestants like you! Today that criteria is changing to CASH, everyone is green.

Maybe you have a really great body, but no talent and nobody else likes you? That's the way it is with most websites. If they are lucky and they've worked on their site a lot, they might have some good rankings on a few of the search engines but they're probably nowhere to be seen on the others! In the case of direct response whether you are powering your marketing engine with a TVmercial or Radiomercial the traffic is coming! And with this marketing presence you can create your own luck by acquiring link partners which will pay dividends for years to come.

Full Story...Issue 68: Driving Your Webmercial to the Top! »