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in this issue
Tricks That Don't Work and Can Undermine Your Business
You absolutely can fool some of the search engines with "tricks", but
there aren't ANY techniques that could fool ALL of the search engines
for very long. Even if you did find a way to fool some of the search
engines it would only work for a limited time. The search engines are
well aware of every trick in the book, and most have teams of people
dedicated to combat this kind of abuse by penalizing sites or banning
them entirely from their database.
These people are sometimes referred to as the "spam cops" or "spam
Nazis" and they are very motivated at finding the cheaters. Many sites
get banned on the search engines for trying the "tricks" and when that
happens it's almost impossible to get unbanned. You need to quit
worrying so much about search engines. Just concentrate on building
great content, and then use the rest of your time getting link partners.
Your traffic will explode and your search engine rankings will take care
of themselves automatically. All the search engines will like something
about your site!
Last Week's Newsletter: Issue 71: Webmercial Power and Linking the World
to Your Site
Quick Links...
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Dear Reader,
Now if you talk to most search engine promotion "experts" they
will tell you that they know all the judges (the search engines) on
a personal basis they'll get you to the top of the listings with
such and such technique. About 99% of the web site promotion experts
out there use little "tricks" that actually don't work very well at
all! Some of these "tricks" are using doorway pages (pages designed
only for search engine appeal), cloaking web pages (using scripts to
fool the search engines), resubmitting your pages etc.
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Don't Take My Word For It-Try It Yourself
Try this: Go to AltaVista (http://www.altavista.com) and type into
the search box link:YourSite.com (Leave off the www). This will list
the reciprocal links to your web site. Try link:crownjewels.com and
you get over 1600 links to it.
Think about this now: The robots say to themselves, "Here is a
site that must be popular or why would so many websites SIMILAR to
it have its link on their pages?" Remember that only SIMILAR sites
with SIMILAR THEMES would probably have a link to your site. They
give more importance to this than you submitting your link to them.
Go to popular and heavily trafficked sites that sell something
similar to what you sell and use AltaVista to find out how many
reciprocal links they have. This will prove to you I am right. The
more popular sites almost ALWAYS have lots of links to them!
Read on... »
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Leave the Fighting to People who Want to Waste Their Time Trying
to Trick the Search Engines
Search engines are nothing more than links to your site. Most people
try to constantly fight for their positioning in the search query
listings. Forget about that. Leave the fighting to people who want
to waste their time trying to trick the search engines for a limited
time. Quit trying to compete with the large organizations pouring
millions into their marketing. Completely forget about Search Engine
positioning and go after the reciprocal links. The Search Engines
will then believe you are a heavily visited site because you will
be! As your links increase, your site's traffic will begin to soar!
And there is no greater opportunity to create those invaluable links
when you are popular-airing on TV or Radio and everyone is exposed
to your offer!
Remember, search engine visitors to your site many times are not
even qualified visitors. Many visitors pop into your home page for 2
seconds and then leave. You've probably seen this in your server
logs. We all do it when we are using the search engines. Either it
wasn't the information we were looking for or we didn't want to wait
for some lame flash or big graphic to load. These visitors shouldn't
even count, but they do get counted in your server logs.
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Qualified Visitors Will buy Your Product or Service-Hits Mean
Nothing
Reciprocal links bring in much more qualified visitors than the
search engines unless you pay for Pay-for-Click rankings. Visitors
that come in from your link partners were already on a web site
which had matching Themes to yours. They already have a good idea of
what type of site you are. They will come into your site and
actually stay awhile and maybe even buy! These visitors should count
as double credit.
Pay Per Click: Issue 70: Pay Per Click Or the Internet's Greatest
Peep Show on Earth! »
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Linking to Your Goldmine
Okay, so now you're probably wondering how you get people to WANT to
put your link on their web sites? Simple, you have similar Themes.
You are similar, but not competition. Other site owners will be
happy to link to your site as long as they already have a link page
and your site is not direct competition for them. A lot of people
wonder how they can get a better search engine ranking than their
competition. Simple, give the search engines EXACTLY what they want.
Some of the major factors they consider are the following: How
old is the website or how long has the engine known about it? How
large is the website? Was it properly constructed? How many
hyperlinks are there to outside websites? One of the main criteria
search engines use is how many links on other websites to this site?
The more links to it, the more importance the search engine will
give it when it compares it to other sites with similar content.
Issue 69: Driving Your Webmercial to the Top! »
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