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  General Interest                                 

These are subjects that apply to all subscribers in our database. These articles cover all aspects of marketing, media, business, and cutting edge information applicable to our readership interests.

 

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/20/02  Issue #4  International Sales and Distribution 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 07/11/02  Issue #7  Power of Direct Response Selling 07/18/02  Issue #8  Multifariousness can SAVE your business Soul!                  * Update Diversification 07/25/02  Issue #9  Slap A Label On It And Die! 08/01/02  Issue #10  Membership Clubs-Beneficial or Clubbing Your Customer? 08/15/02  Issue #11  Scripts That Sell!                  * Update Scripts That Sell! 08/29/02  Issue #12  Timing Is Everything 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located?                  * Update: Unlocking Your Customer's Wallet 09/19/02  Issue #14  Media and The Art of War 09/26/02  Issue #15  Media-The Deadly Warrior                  * Update: Will The Economic Darkness Make You Surrender Or Seize A Golden Opportunity? 10/10/02  Issue #16 Get Strong And Fight!                  * Update: Hollywood's Answer to Uncertainty = Direct Sales 10/24/02  Issue #17 Media Success and Desperate Ground 10/31/02  Issue #18 Case Study: Media Funding or How to Get a Line of Media Credit Even if You Have No Credit! 11/07/02  Issue #19 The Sheathed Sword 11/14/02  Issue #20 Media Purchasing-Window To Your Marketing Soul 11/21/02  Issue #21 Managing Your Most Precious Asset 12/05/02  Issue #22 Initial Steps In Getting International Distribution-Part 1  12/12/02  Issue #22 Getting International Distribution-Part 2 12/19/02  Issue #22 Getting International Distribution-Part 3 01/09/03  Issue #23 Now That Your Ready What Happens Next Overseas? - Part 1 01/16/03  Issue #23 Japan-Land of the DRTV Rising Sun and Croatia's Media Handicaps - Part 2 01/23/03  Issue #23 What DRTV Products Fly in Japan & Croatia? - Part 3 02/13/03  Issue #23 Looking Into Australia/New Zealand And Bounding Opportunities - Part 4 02/20/03  Issue #23 French Foreign Shopping! - Part 5 02/27/03  Issue #24 Overseas Retail Shelves and Your Products 03/05/03  Issue #25 Follow The Yellow Brick Road 03/13/03  Issue #25 Part 2 Media Bungie Jumping Without The Chord 03/20/03  Issue #25 Part 3 Media & Precision Bombing 03/26/03  Issue #26 Part 1 Crossing The Customer's Great Black Hole 04/03/03  Issue #26 Part 2 Imagine Trying To Understand 100 Million U.S. Households. Impossible? Acorn Does It!" 04/09/03  Issue #26 Part 3 Hallelujah It's Raining Acorns! 04/23/03 Easter Message: Money: An illusion, a shadow of something else... 04/24/03  You Can Find Your Customer On A Map, In A City, Even Wind Up On Their Front Doorstep 05/01/03  Issue #28 Give Your Media Buyer Ten Specific Audiences You Want To Reach 05/07/03  Issue #29 Why Guess And Throw Your Money Away? Predict The Markets That Have The Greatest Number of Your Potential Customers 05/15/03  Issue #30 BINGO! When does your customer watch TV, What programs do they view, which newspapers do they read, and what time of day do they listen to the radio? 05/22/03  Issue # 31 Creating a Commercial That Fits Your Customer's Problems/Solutions/Profiles 05/29/03  Issue # 32 Integration of Customer Research into a DRTV Commercial Production 06/05/03  Issue # 33 Using Scientific Research in the Art of Commercial Production 06/12/03  Issue #34 The Producer's Perspective-Research Before and After 06/19/03  Issue #35 The Producer's Perspective-Research Before and After 06/26/03  Issue #53 Our First Year Has Ended. Thank you! 07/03/03  Issue #54 Shouldn't The 4th Be Your Marketing Standard? 07/10/03  Issue #55 Aiming at Your Media Target 07/17/03  Issue #56 Placing Spots on National Cable is a Very Tricky Process 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 07/31/03  Issue #58 Three Primary Anchors That Drive the Money Train 08/07/03  Issue #59 Creating a Million Dollar Roll-out One Media Buy at a Time 08/14/03  Issue #60 Small Intelligent Choices Equal a Potful of Cash! 08/28/03  Issue #61 Topping The Cash Cow 09/04/03  Issue #62 Get Paid To Advertise Your Product 09/11/03  Issue #63 The Gentle Media Slope Downwards 09/25/03  Issue #64 Websites and Media Roll-outs 10/02/03  Issue #65 Webmercials on the Internet 10/09/03  Issue #66 Finding Your Webmercial in the Vast Cyber Wasteland 10/16/03 Issue #67 Putting up a website is like winking in the dark 10/23/03  Issue #69 Driving Your Webmercial to the Top! 11/06/03  Issue #70 Pay Per Click or the Internet's Greatest Peep Show on Earth! 11/13/03  Issue #71 Webmercial Power and Linking the World to Your Site 11/20/03  Issue #72 Search Engines are Nothing More Than Links to Your Site 11/26/03  Issue #73 Thanksgiving Wishes 2003 12/18/03  Issue #74 Goals and Guidelines for Your Reciprocal Link Program 12/31/03  Wishing You a Prosperous and Fun-Filled New Year! 01/09/04  Issue #77 Goals and Guidelines for Your Reciprocal Link Program 01/16/04  Issue #78 Millions of Home Shoppers Are Waiting For You! 01/22/04  Issue #79 Nuts and Bolts of Getting on Home Shopping 01/29/04  Issue # 80 Don't Miss the Boat-When Media Blends Into Marketing 02/06/04  Issue #81 They Want to Sell It, Now What?                  * Update: The Domestic Market is Dying                  * Update: Part 2  A Dying Marketplace 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 04/22/04  Issue #85 Summary Where We Are on the Bell Curve 04/26/04  Issue #86 Still Radio Waters Run Deep 05/01/04  Issue #80 Part 1: Don't Miss the Boat-When Media Blends Into Marketing 05/15/04  Issue #80 Part2: American Idol isn't Idoling 06/01/04 Issue #80 Part 3: Innovation is Key 07/15/04  Issue #88 Hearing is Believing 09/21/04  Issue #87 Focusing on Radio's Saturation 09/30/04  Issue #89 Phase One Roll-Out (Radio) 10/07/04  Issue #90 Check Your Foundation Before Building the House 11/07/04  Issue #91Are They Calling And Am I Getting The Orders? 12/01/04  Issue #92 Processing the GOLD-Orders!

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                                 Marketing  

Our marketing articles apply to direct sales in electronic media such as television, radio, and the internet. A primary emphasis of our business is powering an entire marketing project using these mediums AND utilizing numerous other methods in conjunction with electronic selling.

 

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/20/02  Issue #4  International Sales and Distribution 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 07/11/02  Issue #7  Power of Direct Response Selling 07/18/02  Issue #8  Multifariousness can SAVE your business Soul!                  * Update Diversification 07/25/02  Issue #9  Slap A Label On It And Die! 08/01/02  Issue #10  Membership Clubs-Beneficial or Clubbing Your Customer? 08/15/02  Issue #11  Scripts That Sell!                  * Update Scripts That Sell! 08/29/02  Issue #12  Timing Is Everything 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located?                  * Update: Unlocking Your Customer's Wallet 09/19/02  Issue #14  Media and The Art of War 09/26/02  Issue #15  Media-The Deadly Warrior                 * Update: Will The Economic Darkness Make You Surrender Or Seize A Golden Opportunity? 10/10/02  Issue #16 Get Strong And Fight!                 * Update: Hollywood's Answer to Uncertainty = Direct Sales 10/24/02  Issue #17 Media Success and Desperate Ground 11/07/02  Issue #19 The Sheathed Sword 11/14/02  Issue #20 Media Purchasing-Window To Your Marketing Soul 11/21/02  Issue #21 Managing Your Most Precious Asset 01/09/03  Issue #23 Now That Your Ready What Happens Next Overseas? - Part 1 01/23/03  Issue #23 What DRTV Products Fly in Japan & Croatia? - Part 3 02/13/03  Issue #23 Looking Into Australia/New Zealand And Bounding Opportunities - Part 4 02/20/03  Issue #23 French Foreign Shopping! - Part 5 02/27/03  Issue #24 Overseas Retail Shelves and Your Products 03/05/03  Issue #25 Follow The Yellow Brick Road 03/20/03  Issue #25 Part 3 Media & Precision Bombing 03/26/03  Issue #26 Part 1 Crossing The Customer's Great Black Hole 04/03/03  Issue #26 Part 2 Imagine Trying To Understand 100 Million U.S. Households. Impossible? Acorn Does It!" 04/09/03  Issue #26 Part 3 Hallelujah It's Raining Acorns! 04/24/03  You Can Find Your Customer On A Map, In A City, Even Wind Up On Their Front Doorstep 05/01/03  Issue #28 Give Your Media Buyer Ten Specific Audiences You Want To Reach 05/07/03  Issue #29 Why Guess And Throw Your Money Away? Predict The Markets That Have The Greatest Number of Your Potential Customers 05/15/03  Issue #30 BINGO! When does your customer watch TV, What programs do they view, which newspapers do they read, and what time of day do they listen to the radio? 05/22/03  Issue # 31 Creating a Commercial That Fits Your Customer's Problems/Solutions/Profiles 05/29/03  Issue # 32 Integration of Customer Research into a DRTV Commercial Production 06/05/03  Issue # 33 Using Scientific Research in the Art of Commercial Production 06/12/03  Issue #34 The Producer's Perspective-Research Before and After 06/19/03  Issue #35 The Producer's Perspective-Research Before and After 07/17/03  Issue #56 Placing Spots on National Cable is a Very Tricky Process 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 07/31/03  Issue #58 Three Primary Anchors That Drive the Money Train 08/07/03  Issue #59 Creating a Million Dollar Roll-out One Media Buy at a Time 08/28/03  Issue #61 Topping The Cash Cow 09/04/03  Issue #62 Get Paid To Advertise Your Product 09/11/03  Issue #63 The Gentle Media Slope Downwards 09/25/03  Issue #64 Websites and Media Roll-outs 10/02/03  Issue #65 Webmercials on the Internet 10/09/03  Issue #66 Finding Your Webmercial in the Vast Cyber Wasteland 10/16/03 Issue #67 Putting up a website is like winking in the dark 10/23/03  Issue #69 Driving Your Webmercial to the Top! 11/06/03  Issue #70 Pay Per Click or the Internet's Greatest Peep Show on Earth! 11/13/03  Issue #71 Webmercial Power and Linking the World to Your Site 11/20/03  Issue #72 Search Engines are Nothing More Than Links to Your Site 12/18/03  Issue #74 Goals and Guidelines for Your Reciprocal Link Program 01/09/04  Issue #77 Goals and Guidelines for Your Reciprocal Link Program 01/16/04  Issue #78 Millions of Home Shoppers Are Waiting For You! 01/22/04  Issue #79 Nuts and Bolts of Getting on Home Shopping 01/29/04  Issue # 80 Don't Miss the Boat-When Media Blends Into Marketing 02/06/04  Issue #81 They Want to Sell It, Now What?                  * Update: The Domestic Market is Dying                  * Update: Part 2  A Dying Marketplace 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 04/26/04  Issue #86 Still Radio Waters Run Deep 05/01/04  Issue #80 Part 1: Don't Miss the Boat-When Media Blends Into Marketing 05/15/04  Issue #80 Part2: American Idol isn't Idoling 06/01/04 Issue #80 Part 3: Innovation is Key 07/15/04  Issue #88 Hearing is Believing 09/21/04  Issue #87 Focusing on Radio's Saturation 09/30/04  Issue #89 Phase One Roll-Out (Radio) 10/07/04  Issue #90 Check Your Foundation Before Building the House 12/01/04  Issue #92 Processing the GOLD-Orders!

  Commercial Production                                 

We partner with several incredible commercial producers AND highlight these professional's insights, work, and knowledge as to how to sell products direct to the consumer. It is an art as well as a science, and it truely takes a pro to make it work.

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 07/11/02  Issue #7  Power of Direct Response Selling 08/15/02  Issue #11  Scripts That Sell!                  * Update Scripts That Sell! 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located?                  * Update: Unlocking Your Customer's Wallet 02/13/03  Issue #23 Looking Into Australia/New Zealand And Bounding Opportunities - Part 4 04/03/03  Issue #26 Part 2 Imagine Trying To Understand 100 Million U.S. Households. Impossible? Acorn Does It!" 04/24/03  You Can Find Your Customer On A Map, In A City, Even Wind Up On Their Front Doorstep 05/01/03  Issue #28 Give Your Media Buyer Ten Specific Audiences You Want To Reach 05/22/03  Issue # 31 Creating a Commercial That Fits Your Customer's Problems/Solutions/Profiles 05/29/03  Issue # 32 Integration of Customer Research into a DRTV Commercial Production 06/05/03  Issue # 33 Using Scientific Research in the Art of Commercial Production 06/12/03  Issue #34 The Producer's Perspective-Research Before and After 06/19/03  Issue #35 The Producer's Perspective-Research Before and After 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 08/07/03  Issue #59 Creating a Million Dollar Roll-out One Media Buy at a Time 08/28/03  Issue #61 Topping The Cash Cow 09/04/03  Issue #62 Get Paid To Advertise Your Product 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 04/26/04  Issue #86 Still Radio Waters Run Deep 05/15/04  Issue #80 Part2: American Idol isn't Idoling 07/15/04  Issue #88 Hearing is Believing 09/30/04  Issue #89 Phase One Roll-Out (Radio)

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                                 Inbound Telemarketing

We recommend a few telemarketing companies and highlight their knowledge and expertise in different articles. The inbound operator is your first customer contact and can make or break a sale. These people are extremely important in realizing your marketing dollar investment!

 

06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 08/01/02  Issue #10  Membership Clubs-Beneficial or Clubbing Your Customer? 08/15/02  Issue #11  Scripts That Sell!                  * Update Scripts That Sell! 06/05/03  Issue # 33 Using Scientific Research in the Art of Commercial Production 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 04/15/04  Issue #84 Translation & Transition to Hispanic 09/30/04  Issue #89 Phase One Roll-Out (Radio) 10/07/04  Issue #90 Check Your Foundation Before Building the House 11/07/04  Issue #91Are They Calling And Am I Getting The Orders?

Fulfillment                                 

There is only one company we recommend in this area, and they are Moulton Logistics. The fulfillment company carries on your customer contact and resells more product to your customers over time. It is your business partner, and only a hands-on, well organized team can make it happen.
 

06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/25/02  Issue #9  Slap A Label On It And Die! 01/09/03  Issue #23 Now That Your Ready What Happens Next Overseas? - Part 1 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 09/30/04  Issue #89 Phase One Roll-Out (Radio) 10/07/04  Issue #90 Check Your Foundation Before Building the House 11/07/04  Issue #91Are They Calling And Am I Getting The Orders? 12/01/04  Issue #92 Processing the GOLD-Orders!

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                                 Media & Financing    

Media is your greatest expense when selling direct. It can represent more than 50% of your marketing dollars, so this is an area that requires knowledge, past experience, and a dedicated media professional working for you! These articles explore the world of media, how it works, how to pay for it, and what to expect.

International Distribution                             

There are over 65 countries worldwide that will sell your products and services direct to the consumer. Once you have successfully accomplished a direct campaign we can still "roll-out" into print and retail. The world is available, but how to do it is the question.

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/20/02  Issue #4  International Sales and Distribution 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 07/18/02  Issue #8  Multifariousness can SAVE your business Soul!                  * Update Diversification 08/29/02  Issue #12  Timing Is Everything 09/26/02  Issue #15  Media-The Deadly Warrior 10/24/02  Issue #17 Media Success and Desperate Ground 11/21/02  Issue #21 Managing Your Most Precious Asset 12/05/02  Issue #22 Initial Steps In Getting International Distribution-Part 1 12/12/02  Issue #22 Getting International Distribution-Part 2 12/19/02  Issue #22 Getting International Distribution-Part 3 01/09/03  Issue #23 Now That Your Ready What Happens Next Overseas? - Part 1 01/16/03  Issue #23 Japan-Land of the DRTV Rising Sun and Croatia's Media Handicaps - Part 2 01/23/03  Issue #23 What DRTV Products Fly in Japan & Croatia? - Part 3 02/13/03  Issue #23 Looking Into Australia/New Zealand And Bounding Opportunities - Part 4 02/20/03  Issue #23 French Foreign Shopping! - Part 5 02/27/03  Issue #24 Overseas Retail Shelves and Your Products 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 07/31/03  Issue #58 Three Primary Anchors That Drive the Money Train 08/07/03  Issue #59 Creating a Million Dollar Roll-out One Media Buy at a Time 08/28/03  Issue #61 Topping The Cash Cow 09/04/03  Issue #62 Get Paid To Advertise Your Product 09/25/03  Issue #64 Websites and Media Roll-outs 10/16/03 Issue #67 Putting up a website is like winking in the dark 11/06/03  Issue #70 Pay Per Click or the Internet's Greatest Peep Show on Earth! 11/13/03  Issue #71 Webmercial Power and Linking the World to Your Site 11/20/03  Issue #72 Search Engines are Nothing More Than Links to Your Site 12/18/03  Issue #74 Goals and Guidelines for Your Reciprocal Link Program 01/09/04  Issue #77 Goals and Guidelines for Your Reciprocal Link Program 01/16/04  Issue #78 Millions of Home Shoppers Are Waiting For You! 01/22/04  Issue #79 Nuts and Bolts of Getting on Home Shopping 01/29/04  Issue # 80 Don't Miss the Boat-When Media Blends Into Marketing 02/06/04  Issue #81 They Want to Sell It, Now What?                  * Update: The Domestic Market is Dying 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 04/26/04  Issue #86 Still Radio Waters Run Deep 07/15/04  Issue #88 Hearing is Believing 09/30/04  Issue #89 Phase One Roll-Out (Radio)

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                              Retail Distribution

In the USA this is where the REAL money is. A direct sales campaign will set the stage to distribute your products in thousands of stores domestically and internationally. We have partners who can place you there, and this section are their stories.

 

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/20/02  Issue #4  International Sales and Distribution 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 07/18/02  Issue #8  Multifariousness can SAVE your business Soul!                  * Update Diversification 08/29/02  Issue #12  Timing Is Everything 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located? 09/26/02  Issue #15  Media-The Deadly Warrior 10/24/02  Issue #17 Media Success and Desperate Ground 11/14/02  Issue #20 Media Purchasing-Window To Your Marketing Soul 11/21/02  Issue #21 Managing Your Most Precious Asset 02/13/03  Issue #23 Looking Into Australia/New Zealand And Bounding Opportunities - Part 4 07/17/03  Issue #56 Placing Spots on National Cable is a Very Tricky Process 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 07/31/03  Issue #58 Three Primary Anchors That Drive the Money Train 08/07/03  Issue #59 Creating a Million Dollar Roll-out One Media Buy at a Time 09/11/03  Issue #63 The Gentle Media Slope Downwards 10/16/03 Issue #67 Putting up a website is like winking in the dark 11/06/03  Issue #70 Pay Per Click or the Internet's Greatest Peep Show on Earth! 11/13/03  Issue #71 Webmercial Power and Linking the World to Your Site 11/20/03  Issue #72 Search Engines are Nothing More Than Links to Your Site 12/18/03  Issue #74 Goals and Guidelines for Your Reciprocal Link Program 01/09/04  Issue #77 Goals and Guidelines for Your Reciprocal Link Program 01/16/04  Issue #78 Millions of Home Shoppers Are Waiting For You! 01/22/04  Issue #79 Nuts and Bolts of Getting on Home Shopping 01/29/04  Issue # 80 Don't Miss the Boat-When Media Blends Into Marketing 02/06/04  Issue #81 They Want to Sell It, Now What? 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 04/26/04  Issue #86 Still Radio Waters Run Deep 07/15/04  Issue #88 Hearing is Believing 09/30/04  Issue #89 Phase One Roll-Out (Radio)

Public Relations                                 

There are products and services that have a great story to tell. This section covers the requirements, case studies, and firms we recommend that can tell your story with reasonable investments. And how to coordinate your marketing efforts with a successful public relations project.

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/20/02  Issue #4  International Sales and Distribution 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 07/11/02  Issue #7  Power of Direct Response Selling 07/18/02  Issue #8  Multifariousness can SAVE your business Soul!                  * Update Diversification 08/01/02  Issue #10  Membership Clubs-Beneficial or Clubbing Your Customer? 08/29/02  Issue #12  Timing Is Everything 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located?                  * Update: Unlocking Your Customer's Wallet                  * Update: Will The Economic Darkness Make You Surrender Or Seize A Golden Opportunity?                  * Update: Hollywood's Answer to Uncertainty = Direct Sales 10/24/02  Issue #17 Media Success and Desperate Ground 04/03/03  Issue #26 Part 2 Imagine Trying To Understand 100 Million U.S. Households. Impossible? Acorn Does It!" 04/24/03  You Can Find Your Customer On A Map, In A City, Even Wind Up On Their Front Doorstep 05/07/03  Issue #29 Why Guess And Throw Your Money Away? Predict The Markets That Have The Greatest Number of Your Potential Customers 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 07/31/03  Issue #58 Three Primary Anchors That Drive the Money Train 08/07/03  Issue #59 Creating a Million Dollar Roll-out One Media Buy at a Time 08/28/03  Issue #61 Topping The Cash Cow 09/04/03  Issue #62 Get Paid To Advertise Your Product 09/11/03  Issue #63 The Gentle Media Slope Downwards 10/16/03 Issue #67 Putting up a website is like winking in the dark 10/23/03  Issue #69 Driving Your Webmercial to the Top! 11/06/03  Issue #70 Pay Per Click or the Internet's Greatest Peep Show on Earth! 11/13/03  Issue #71 Webmercial Power and Linking the World to Your Site 11/20/03  Issue #72 Search Engines are Nothing More Than Links to Your Site 01/09/04  Issue #77 Goals and Guidelines for Your Reciprocal Link Program 01/16/04  Issue #78 Millions of Home Shoppers Are Waiting For You! 01/22/04  Issue #79 Nuts and Bolts of Getting on Home Shopping 01/29/04  Issue # 80 Don't Miss the Boat-When Media Blends Into Marketing 02/06/04  Issue #81 They Want to Sell It, Now What?                  * Update: Part 2  A Dying Marketplace 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 04/26/04  Issue #86 Still Radio Waters Run Deep 05/15/04  Issue #80 Part2: American Idol isn't Idoling 07/15/04  Issue #88 Hearing is Believing 09/21/04  Issue #87 Focusing on Radio's Saturation 09/30/04  Issue #89 Phase One Roll-Out (Radio)

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                             Merchant Accounts

Many clients "think" they have a merchant account, when in FACT they don't have the right kind of account. How do these accounts work, who to work with, and how to determine if you have an account that will manage mail order business.

 

07/25/02  Issue #9  Slap A Label On It And Die! 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 09/30/04  Issue #89 Phase One Roll-Out (Radio) 10/07/04  Issue #90 Check Your Foundation Before Building the House 11/07/04  Issue #91Are They Calling And Am I Getting The Orders?

Aftermarket Opportunities                                 

When a "goose lays the golden egg" you better have a strategic plan and partners in advance to help you optimize the numerous marketing and sales opportunites open to you. And you will need to know when to do what and with whom........Its all in who you know and what they can do.

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/20/02  Issue #4  International Sales and Distribution 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 08/29/02  Issue #12  Timing Is Everything 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located? 09/26/02  Issue #15  Media-The Deadly Warrior 10/10/02  Issue #16 Get Strong And Fight! 10/24/02  Issue #17 Media Success and Desperate Ground 11/21/02  Issue #21 Managing Your Most Precious Asset 12/05/02  Issue #22 Initial Steps In Getting International Distribution-Part 1 12/12/02  Issue #22 Getting International Distribution-Part 2 12/19/02  Issue #22 Getting International Distribution-Part 3 01/09/03  Issue #23 Now That Your Ready What Happens Next Overseas? - Part 1 01/16/03  Issue #23 Japan-Land of the DRTV Rising Sun and Croatia's Media Handicaps - Part 2 01/23/03  Issue #23 What DRTV Products Fly in Japan & Croatia? - Part 3 02/13/03  Issue #23 Looking Into Australia/New Zealand And Bounding Opportunities - Part 4 02/20/03  Issue #23 French Foreign Shopping! - Part 5 02/27/03  Issue #24 Overseas Retail Shelves and Your Products 03/26/03  Issue #26 Part 1 Crossing The Customer's Great Black Hole 04/03/03  Issue #26 Part 2 Imagine Trying To Understand 100 Million U.S. Households. Impossible? Acorn Does It!" 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 08/28/03  Issue #61 Topping The Cash Cow 09/04/03  Issue #62 Get Paid To Advertise Your Product 09/11/03  Issue #63 The Gentle Media Slope Downwards 10/02/03  Issue #65 Webmercials on the Internet 10/09/03  Issue #66 Finding Your Webmercial in the Vast Cyber Wasteland 10/16/03 Issue #67 Putting up a website is like winking in the dark 10/23/03  Issue #69 Driving Your Webmercial to the Top! 11/06/03  Issue #70 Pay Per Click or the Internet's Greatest Peep Show on Earth! 11/20/03  Issue #72 Search Engines are Nothing More Than Links to Your Site 12/18/03  Issue #74 Goals and Guidelines for Your Reciprocal Link Program 01/09/04  Issue #77 Goals and Guidelines for Your Reciprocal Link Program 01/16/04  Issue #78 Millions of Home Shoppers Are Waiting For You! 01/22/04  Issue #79 Nuts and Bolts of Getting on Home Shopping 01/29/04  Issue # 80 Don't Miss the Boat-When Media Blends Into Marketing 02/06/04  Issue #81 They Want to Sell It, Now What? 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 04/26/04  Issue #86 Still Radio Waters Run Deep 09/30/04  Issue #89 Phase One Roll-Out (Radio) 10/07/04  Issue #90 Check Your Foundation Before Building the House 12/01/04  Issue #92 Processing the GOLD-Orders!

                             Continuity Programs

The art and science of continuing to sell products and services to your customer base. If you are not interested in being a "one shot wonder" this is the knowledge base and connections that will get you where you want to go.

 

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 07/18/02  Issue #8  Multifariousness can SAVE your business Soul!                  * Update Diversification 07/25/02  Issue #9  Slap A Label On It And Die! 08/01/02  Issue #10  Membership Clubs-Beneficial or Clubbing Your Customer? 08/15/02  Issue #11  Scripts That Sell!                  * Update Scripts That Sell! 08/29/02  Issue #12  Timing Is Everything 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located? 10/24/02  Issue #17 Media Success and Desperate Ground 03/26/03  Issue #26 Part 1 Crossing The Customer's Great Black Hole 04/03/03  Issue #26 Part 2 Imagine Trying To Understand 100 Million U.S. Households. Impossible? Acorn Does It!" 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 09/11/03  Issue #63 The Gentle Media Slope Downwards 10/16/03 Issue #67 Putting up a website is like winking in the dark 10/23/03  Issue #69 Driving Your Webmercial to the Top! 11/06/03  Issue #70 Pay Per Click or the Internet's Greatest Peep Show on Earth! 11/13/03  Issue #71 Webmercial Power and Linking the World to Your Site 11/20/03  Issue #72 Search Engines are Nothing More Than Links to Your Site 12/18/03  Issue #74 Goals and Guidelines for Your Reciprocal Link Program 01/09/04  Issue #77 Goals and Guidelines for Your Reciprocal Link Program 01/16/04  Issue #78 Millions of Home Shoppers Are Waiting For You! 01/22/04  Issue #79 Nuts and Bolts of Getting on Home Shopping 01/29/04  Issue # 80 Don't Miss the Boat-When Media Blends Into Marketing 02/06/04  Issue #81 They Want to Sell It, Now What? 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/15/04  Issue #84 Translation & Transition to Hispanic 04/26/04  Issue #86 Still Radio Waters Run Deep 09/30/04  Issue #89 Phase One Roll-Out (Radio) 10/07/04  Issue #90 Check Your Foundation Before Building the House 12/01/04  Issue #92 Processing the GOLD-Orders!

Consumer Research                                 

Who is your customer, how do you sell to them, where do you sell, when do you sell, the essence of marketing and selling anything to people is covered in this section. Most marketing people ignore research, don't be one of them!

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 08/01/02  Issue #10  Membership Clubs-Beneficial or Clubbing Your Customer? 08/15/02  Issue #11  Scripts That Sell!                  * Update Scripts That Sell! 08/29/02  Issue #12  Timing Is Everything 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located?                  * Update: Unlocking Your Customer's Wallet                  * Update: Hollywood's Answer to Uncertainty = Direct Sales 11/21/02  Issue #21 Managing Your Most Precious Asset 03/05/03  Issue #25 Follow The Yellow Brick Road 03/26/03  Issue #26 Part 1 Crossing The Customer's Great Black Hole 04/03/03  Issue #26 Part 2 Imagine Trying To Understand 100 Million U.S. Households. Impossible? Acorn Does It!" 04/09/03  Issue #26 Part 3 Hallelujah It's Raining Acorns! 04/24/03  You Can Find Your Customer On A Map, In A City, Even Wind Up On Their Front Doorstep 05/01/03  Issue #28 Give Your Media Buyer Ten Specific Audiences You Want To Reach 05/07/03  Issue #29 Why Guess And Throw Your Money Away? Predict The Markets That Have The Greatest Number of Your Potential Customers 05/15/03  Issue #30 BINGO! When does your customer watch TV, What programs do they view, which newspapers do they read, and what time of day do they listen to the radio? 05/22/03  Issue # 31 Creating a Commercial That Fits Your Customer's Problems/Solutions/Profiles 05/29/03  Issue # 32 Integration of Customer Research into a DRTV Commercial Production 06/05/03  Issue # 33 Using Scientific Research in the Art of Commercial Production 06/12/03  Issue #34 The Producer's Perspective-Research Before and After 06/19/03  Issue #35 The Producer's Perspective-Research Before and After 07/17/03  Issue #56 Placing Spots on National Cable is a Very Tricky Process 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 07/31/03  Issue #58 Three Primary Anchors That Drive the Money Train 08/07/03  Issue #59 Creating a Million Dollar Roll-out One Media Buy at a Time 09/25/03  Issue #64 Websites and Media Roll-outs 10/02/03  Issue #65 Webmercials on the Internet 11/06/03  Issue #70 Pay Per Click or the Internet's Greatest Peep Show on Earth! 01/09/04  Issue #77 Goals and Guidelines for Your Reciprocal Link Program 01/16/04  Issue #78 Millions of Home Shoppers Are Waiting For You! 01/22/04  Issue #79 Nuts and Bolts of Getting on Home Shopping 01/29/04  Issue # 80 Don't Miss the Boat-When Media Blends Into Marketing 03/04/04  Issue #82 Diving Into the Hispanic/Ethnic Market 03/11/04  Issue #83  Ignoring Twenty Percent of Your Customers? 04/26/04  Issue #86 Still Radio Waters Run Deep 05/15/04  Issue #80 Part2: American Idol isn't Idoling 07/15/04  Issue #88 Hearing is Believing 09/21/04  Issue #87 Focusing on Radio's Saturation 09/30/04  Issue #89 Phase One Roll-Out (Radio) 10/07/04  Issue #90 Check Your Foundation Before Building the House

                                                                                                                                                                         Back to Top

                             Building a Brand

Selling products direct is the fastest way to build a brand. This section touches on branding and how to make the transition from a successful sales and marketing company to creating a worldwide brand in less than 12 months.

 

05/30/02  Issue #1  Memorial Day And Remembering Your USP!                  * Update  Remembering Your USP 06/06/02  Issue #2  Klondike Marketing, Inc. Newsletter 06/13/02  Issue #3  Shapes of Things To Come 06/20/02  Issue #4  International Sales and Distribution 06/27/02  Issue #5  Internet Interest Dips Or Does It? 07/04/02  Issue #6  Your Wealth Depends Upon Todays Decisions About The Future 07/11/02  Issue #7  Power of Direct Response Selling 08/01/02  Issue #10  Membership Clubs-Beneficial or Clubbing Your Customer? 08/15/02  Issue #11  Scripts That Sell!                  * Update Scripts That Sell! 08/29/02  Issue #12  Timing Is Everything 09/05/02  Issue #13  Do You Care Who Your Customers Are And Where They Are Located?                  * Update: Unlocking Your Customer's Wallet 09/19/02  Issue #14  Media and The Art of War 09/26/02  Issue #15  Media-The Deadly Warrior                 * Update: Will The Economic Darkness Make You Surrender Or Seize A Golden Opportunity? 10/10/02  Issue #16 Get Strong And Fight!                 * Update: Hollywood's Answer to Uncertainty = Direct Sales 10/24/02  Issue #17 Media Success and Desperate Ground 10/31/02  Issue #18 Case Study: Media Funding or How to Get a Line of Media Credit Even if You Have No Credit! 11/07/02  Issue #19 The Sheathed Sword 11/14/02  Issue #20 Media Purchasing-Window To Your Marketing Soul 11/21/02  Issue #21 Managing Your Most Precious Asset 12/05/02  Issue #22 Initial Steps In Getting International Distribution-Part 1 12/12/02  Issue #22 Getting International Distribution-Part 2 12/19/02  Issue #22 Getting International Distribution-Part 3 01/09/03  Issue #23 Now That Your Ready What Happens Next Overseas? - Part 1 01/23/03  Issue #23 What DRTV Products Fly in Japan & Croatia? - Part 3 02/13/03  Issue #23 Looking Into Australia/New Zealand And Bounding Opportunities - Part 4 02/20/03  Issue #23 French Foreign Shopping! - Part 5 02/27/03  Issue #24 Overseas Retail Shelves and Your Products 03/13/03  Issue #25 Part 2 Media Bungie Jumping Without The Chord 03/20/03  Issue #25 Part 3 Media & Precision Bombing 03/26/03  Issue #26 Part 1 Crossing The Customer's Great Black Hole 04/03/03  Issue #26 Part 2 Imagine Trying To Understand 100 Million U.S. Households. Impossible? Acorn Does It!" 04/09/03  Issue #26 Part 3 Hallelujah It's Raining Acorns! 04/24/03  You Can Find Your Customer On A Map, In A City, Even Wind Up On Their Front Doorstep 05/01/03  Issue #28 Give Your Media Buyer Ten Specific Audiences You Want To Reach 05/07/03  Issue #29 Why Guess And Throw Your Money Away? Predict The Markets That Have The Greatest Number of Your Potential Customers 05/15/03  Issue #30 BINGO! When does your customer watch TV, What programs do they view, which newspapers do they read, and what time of day do they listen to the radio? 05/22/03  Issue # 31 Creating a Commercial That Fits Your Customer's Problems/Solutions/Profiles 05/29/03  Issue # 32 Integration of Customer Research into a DRTV Commercial Production 06/05/03  Issue # 33 Using Scientific Research in the Art of Commercial Production 06/12/03  Issue #34 The Producer's Perspective-Research Before and After 06/19/03  Issue #35 The Producer's Perspective-Research Before and After 07/03/03  Issue #54 Shouldn't The 4th Be Your Marketing Standard? 07/17/03  Issue #56 Placing Spots on National Cable is a Very Tricky Process 07/24/03  Issue #57 Where The Real Money Is And How To Maximize It 07/31/03  Issue #58 Three Primary Anchors That Drive the Money Train 08/07/03  Issue #59 Creating a Million Dollar Roll-out One Media Buy at a Time 08/14/03  Issue #60 Small Intelligent Choices Equal a Potful of Cash! 08/28/03  Issue #61 Topping The Cash Cow 09/04/03  Issue #62 Get Paid To Advertise Your Product 09/11/0